This Week in Location Based Marketing #94: Air pressure and location based marketing

Welcome to episode #94 of This Week in Location Based Marketing. On today’s show: What does an airport have to do with James Joyce? Australia is showing us how to do disaster notifications and STMicroelectronics kills us with air pressure – in a good way. All this plus a few deals, an acquisition, Tasti D-lite’s new book and special guest Lalita Krishna of Choco-locate.

Episode 94

Recorded: September 8, 2012
Hosts: Rob Woodbridge & Asif Khan


Show highlights:
1. The strange marriage between James Joyce, Pinterest, Soundcloud, Twitter and the Dublin Airport (4:30)
2. Chiquita, the banana company, gets into mobile with FunMobility (10:30)
3. Vodafone and Telstra launch a location-based disaster alert system through SMS in Australia (13:57)
4. STMicroelectronics announce a 3D location sensing chip that detects atmospheric pressure to help gauge elevation (20:00)
5. Neiman Marcus partners with VISA for location-based deal alerts – using VISA’s SMS gateway (25:35)

Featured Guest
Lalita Krishna, founder of Choco-Locate Media (34:26)

Funding / M&A News
1. Pirq gets $1.2M (41:15)
2. Gannett acquires KeyRing (45:10)
3. Snappli raised $1M to help you spend less on mobile data (49:42)

Resource of the Week
Tasti D-Lite’s new book:The Tasti D-Lite Way (54:15)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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