This Week in Location Based Marketing #88: JCPenney CEO Ron Johnson is a retail rebel


Welcome to episode #88 of This Week in Location Based Marketing. On today’s episode: Will you buy toothpaste from a mobile ad? JCPenney’s bold cash register bet. Forget gum balls, give me apps with Razorfish and is Square worth 3.5B? All this and our usual funding and M&A activity, our resource of the week and special guest, Rob and Asif (plus Dave Fleet of Edelman and John McCauley from Maple Leaf Sports and Entertainment)?

Episode 88

Recorded: July 29, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Proctor & Gamble tries to sell toothpaste and drive trafic to WalMart via mobile ad (6:30)
2. launches Brandcaster Retail (10:30)
3. Moasis launches GeoGrid – the “World spanning geocentral grid” (13:20)
4. JCPenney CEO Ron Johnson says they will be 100% mobile checkout by 2013 (19:18)
5. Agency Razorfish demonstrates NFC enabled vending machine for mobile digital goods (24:05)

Featured Guest
UNTETHER.talks panel clip: Is location based marketing about customer acquisition or enhancing the customer relationship?
With Asif Khan, Dave Fleet (Edelman), John McCauley (Maple Leaf Sports and Entertainment). Moderated by Rob Woodbridge (30:00)

Funding / M&A News
1. Blockbuster acquires Alpha Bay (37:00)
2. TaskRabbit raised $13M (39:30)
3. Square valued at $3.5B after alleged $200M investment (41:22)

Resource of the Week
Tracking Spouses & Family (49:00)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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