This Week in Location Based Marketing #78: Facebook’s IPO + the 8th mass media according to Tomi Ahonen

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Welcome to episode #78 of this week in location based marketing. In this episode we figure out what the Facebook IPO means to the location marketing world, could AMEX unseat Groupon, Pinterest raises huge revenue investment dollars at an insane valuation + Tomi Ahonen on the 8th mass media.

Episode 78

Recorded: May 18, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. The Facebook IPO and what that means to the location world
2. PeopleBrowser Kred API
3. SelectiveMedia (UK) launches location-based WiFi offers
4. StreetHawk’s location aware personal shopper
5. Facebook Offers + Amex take on Groupon (and could win!)
6. Amex insider’s look at London

Featured Guest
Tomi Ahonen on the 8th mass media: Augmented Reality

Funding / M&A News
1. Pinterest raises $100M, valued at $1.5Billion (shudder!)
2. Skout gets $22M

Resource of the Week
Pew Research – Internet & American Life Project

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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