This Week in Location Based Marketing #77: The Mother’s Day Session (aka our divorce episode)

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Welcome to episode #77 of this week in location based marketing. On today’s episode we take a global tour from RVs to TataDocomo in India and everywhere in between. We ask what is up with Apple’s latest patent – # 20120115512, are we seeing the end of the coupon and what does Converse see as the way to connect with customers? Plus we have our usual plethora of deals, our resource of the week PLUS special guest legendary entrepreneur and Canadian extraordinary, Dan Martell. Enjoy!

Episode 77

Recorded: May 13, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. All Stays Camp launches RV camping mobile application (6:06)
2. Tata DoCoMo partners with Snapdeal (9:00)
3. Apple files patent: #20120115512 for Beacon-based Geofencing – why? (12:45)
4. Edo Interactive to launch card-based location offers – signalling the end of coupons? (20:00)
5. Converse partners with Journeys for mobile QR marketing campaign (28:35)

Featured Guest
Clarity: With Dan Martell (36:35)

Funding / M&A News
1. EchoEcho closes $750K from Google Ventures (43:55)
2. Samsung acquires MSpot – an $8+ million buy that gets them in the cloud busines (46:28)
3. Belly raises $10M from Andreessen Horowitz (53:00)

Resource of the Week
Marketing Goes Local (58:25)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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