The death of geo – with LBMA Founder, Asif Khan

With millions of users and many more check-ins, location based marketing is upon us, but is that the best we can do? Location Based Marketing Association Founder, Asif R. Khan, will take us through the death of the check-in, and explore the emergence of a world where every person, place and thing will will be united by the power of geo, presenting advertisers new ways to engage consumers.


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About Asif Khan
Asif Khan LBMA

Asif R. Khan is a veteran sales and business-development executive and entrepreneur with an outstanding track record in both the public and private sectors. Having recently completed an assignment as country manager for Vex Canada, one of the world leaders in WiFi, with operations in more than 35 countries, Asif is now focused on working as an independent consultant, speaker and venture capitalist to the location-based services community. In support of this, Asif has recently formed the Location Based Marketing Association a group dedicated to research and education in the space.

Prior to joining Vex Corporation, Asif held senior positions in Sales and Business Development at Octopz Inc., HelpCaster Technologies Inc. and Borderware Technologies where his responsibilities included international market development, securing strategic alliances and reseller agreements, and the creation of competitive intelligence programs and improved pricing models. Asif was a founding partner of Whodunet Inc., a network security and supply chain management business and has also held permanent and consulting positions at range of industry-leading organizations that include IBM, Oracle, Netcom, SAP, Royal Bank of Canada, and many others.

An avid technology evangelist, Asif holds a degree from the University of Waterloo and blogs at and can be found on Twitter: @asifrkhan.

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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