The 100% Mobile Enterprise – Why your business NEEDS to care

Did you know that some organizations out there are resisting the call to mobilize their working environment? They are actually saying no to connectivity, restricting the use of smartphones and tablets and, without a doubt, limiting the types of apps and services that can be run on the hardware they provide. I know! This seems crazy but it is true!

These organizations (shall we call them dinosaurs) look at mobile and pervasive computing from the IT mindset – control and compartmentalize – ahead of the benefits an organization will gain from enabling their team through this medium.

Before they get down to brass tacks. Before they talk about the technology, the security, the management and the price of a truly mobile-first organization. Before they start to make excuses about why they won’t or why they shouldn’t or why they can’t untether their business. Before all that, they should take a look at the cost of not doing these very things.

Cost comes in many forms. It comes in the form of attracting the right people. It comes in the form of innovation that doesn’t happen and collaboration that is forced and rigid. It comes in the form of decisions being limited without even knowing that is happening. Yes, change is hard – actually it is down right impossible some days – and the future is not as clear as we’d like it to be, especially in this mobile world we’ve all found ourselves in. These shouldn’t – can’t – be excuses for inaction. The change we see is not optional. The change we see is not fiction. The change we see will disrupt, destroy, regrow and redraw business, borders and barriers. It can’t be ignored. It can’t be put off. It can’t be buried.

But why is it so important? 3 reasons.

1. Kids these days will be kids – and then they work for you. Connectivity is a key tenant to this “Generation WiFi” – without it they are not whole. They function at a different level than the pen and paper crowd and they thrive. This isn’t about multitasking or chatting on Facebook or Twitter, this is about true reach, no barriers to answers and zero tolerance for latency – in both connectivity to the network and within the network.

2. Join the culture club – it says a lot about your business. Enabling not restricting. It is a simple move for an organization to speak about enabling and then shackle their employees like inmates. Culture propagates by being set free and this generation of worker looks for reasons to be proud of where they work and who they work for. The Open API Movement of the past ten years has spread a culture of pure expectation that the right tools will be there to do the right job. Provide the tools, provide the connection, provide the trust and you’ll provide the culture as a result. Think like the companies that built their culture based on open access to data, resources and sharing. It attracts the brightest who attract the best who attract the brightest.

3. The innovation – because unencumbered means thinking more about the things that mean business. When RIM released their first BlackBerry in 1999 it opened up an idea factory to those that got their hands on one. It was slow, small and completely unconventional but enterprising minds started building new businesses around this new technology. Something happens when a person starts using a smartphone, they see things differently. They start to look for reasons to connect and in doing so, shift their focus from “how things get done” to “how things need to get done” – a significant transformation. Sometimes, the simplest of changes evoke the most monumental transformations just because it shifts our thinking process. Mobile and connectivity do just this.

So what about the price – someone needs to pay for this right? Right. There is a price to be paid. You need to allow connectivity everywhere, you need to equip your company with the right tools, you need to secure those tools and then you need to manage it all without seeming to command and control. There is most certainly a price that must be paid. The thing is, this price pales in comparison to the price you’ll pay should you not embrace this movement revolution.

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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