Many traditional media companies were late investing to service the shift in their audiences from print to the desktop web. How many are prepared for the current audience shift to social networks, smartphones, and tablets? How many are aware of the differences in behaviour and technology need to service a world of connected devices?
To survive, every media company will need a strategy to keep up with the emerging patterns of a Post-PC media world. In this talk, data and insights from across the media industry will be shared to guide publishers on what they can do today to future-proof their digital media business.
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About Kunal Gupta
Kunal is the Chief Executive Officer of Polar Mobile, a leading software provider for digital media distribution. Polar works with hundreds of top-tier media companies around the world.
A frequent speaker on the topics of digital media, innovation and entrepreneurship, Kunal is regarded as a rising young visionary. Kunal understands the potential of technology to transform the media industry to enable the next-generation media experience for consumers.
Kunal is the Founder and Chair of the Board for the Impact Entrepreneurship Group, a non-profit organization focused on empowering the next-generation of global entrepreneurs and leaders.
Kunal has been recognized as a Global Citizen by the United Nations, as Alumnus of the Year by Shad Valley and most recently as Ernst & Young’s Emerging Entrepreneur of the Year. Kunal holds a Software Engineering degree from the University of Waterloo.