This is the first of 2 parts with Stephen Davis, CTO of Skyreader Media
The e-book world has emerged as a viable alternative to its print cousin. It has moved ahead in distribution numbers and is well on its way to democratizing the development and delivery of books. If you are an optimist like me, you look at the contribution that mobile has made to this as significant as the invention of the printing press. The change in ease with which you can publish a book independently is starting to turn the artists – writers, illustrators, musicians, etc – into entrepreneurs, the same way that mobile turned software developers into app makers and business people.
Does this shift in publishing prove the “appification” of the publishing industry or is this just another form of enhanced multi-media experience? Some say this is the way books were meant to be consumed, others look at the zombie-like effect these glowing screens have on the user and wonder if the very nature of the “book” is under assault. Whatever your view, consumers have spoken and adopted this new format of book distribution and consumption faster than any other to date.
So what does it take to build a business in this new book publishing world?
Stephen Davis is the CTO of Toronto-based Skyreader Media and they are right in the middle of this transformation. They have released 20 books for children on tablets in a short time frame and have recently converted children’s author Leslie McGuirk’s Pip the Penguin into one of these book apps.
With this business comes many challenges that really do mimic the app economy challenges we’ve been seeing and some of the strategies you’ll hear from Stephen will sound familiar to the plight of the app-maker including resonance, marketing and adhering to a consistent release schedule.
Stephen takes us through his thinking about the book market, the reason he’s in this business, the opportunities he sees for authors and book publishers alike and the landscape. Plus, he lets us in on what has worked for his company around marketing, technology development and the long-term strategy needed to persevere.
About Stephen Davis
Stephen Davis is the CTO of Skyreader Media. Skyreader Media is a publisher of mobile apps for the iPad. We have a history of creating great entertainment – now we’re bringing it to interactive story apps for children. With our proprietary technology platform, and over 4,500 children’s book titles under license we are bringing lots of Great Stories to children and parents in New Ways.
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