Distimo, an app store market data firm, came out with their latest report on the number of apps that are in the Android Marketplace today and they are, well, bigger than the last report.
If you must know, there are now over 400,000 apps squeezed in there. The combination fused together into one big lump of coded gore with Angry Birds perched on top as the only real app anyone and everyone knows.
Also released today was the announcement that the iPad has had over 3 billion downloads – coming in 6 months faster than the equivalent on the iPhone.
Focusing on the number of apps doesn’t tell the right story. Volume is no longer an issue – we get it, there are lots and lots of mobile applications out there. More today than yesterday. More tomorrow than today. We know that it only took Apple 21 months to reach 200,000 apps while it took Android 32 months to hit the same number. Why is that important?
Focus on the right thing
Let me ask two different spheres of questions: 1 – How many websites are there today? How many snowflakes fell last night? How many desktop software applications are there out there now? 2 – How much revenue did e-commerce websites drive last quarter? How much money does a snowplow company generate per inch of snow? How many licenses did software company A sell last month?
See the difference? Numbers are useless unless you determine the important ones to measure. 400,000 is not a number that denotes health, wealth, success or failure. Even adding an axis of time into the comparison tells an incomplete tale.
I say this industry, the mobile industry, should not judge winners and losers by the size of their app store but by the value the apps bring to the users. My number is 13 – the number of apps I use more than once a week – what’s yours?