Here’s a perfect example of something that doesn’t belong on a mobile device – banner ads. They are silly, we all hate them, they are ineffective (a 98% non-click-through rate) and are not appropriate for this medium. Not only that, they are on a steep decline in a race to $0. So why do we put up with them? Better yet, why do companies like Opera spend money to get into this business? When do we start to see true innovative thinking and bust out of the legacy, lazy way we’ve been doing it up until now?
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