m-Pulse #18: Taking on the app discovery riddle, augmented reality with Tomi Ahonen + our AppCircus app of the week

m-Pulse is the show that provides companies and mobile developers with everything they need to know to encourage users to download, engage with and monetize their apps.

Episode #18

Released: July 5, 2012
Hosts: Rob Woodbridge & Peggy Anne Salz

Featured Segment
Our featured segment on today’s episode looks into the complex game of app discovery and the impact that third party app aggregators are having on app store loyalty. Our conversation jumps from a recent report from Canalys about this very subject but we quickly put a developer spin on strategies for generating awareness for your apps.

The Interview (19:35)
Our special guest is Tomi Ahonen and in our third and final segment Tomi offers up his reasons as to why augmented reality is soon to become the 8th mass media and what companies are set up to dominate or be disrupted as a result.

AppCircus App of the Week (39:00)
We also continue our app travels with Around the world in 80 Apps, with our new partner, AppCircus. Co-founder Rudy De Waele joins us to talk up DressApp, an app from Barcelona that allows users the option to view and manage their clothes closet throught their mobile anywhere & anytime.

Subscribe to iTunes: Audio or video

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

/* ]]> */