Mobile marketing is, on one hand, the greatest potential disruptor to the way businesses drive trafic and close sales and on the other hand the most confusing and hyped concept since the origines of e-commerce. How do you distill the necessary from the rest and focus on what really works?
Wen Tian, co-founder at SnapHop, helps us unclutter our thinking around how mobile marketing should fit into our business and leaves us with some very practical starting points to get moving in the right direction.
In this first segment, we explore Wen’s rise to mobile marketing, what opportunity he saw in the mobile space that attracted him to start SnapHop, why he chose to focus on mobile marketing and engagement, what some of the challenges have been growing his mobile business, what SnapHop does and how Wen defines a mobile marketing campaign.
Be sure to subscribe to iTunes to be notified on all future episodes (they are free for the first week!): Audio or Video
About Wen Tian
Wen has spent the majority of his career helping mobile carriers and media providers such as AT&T, Sprint, T-Mobile, Comcast, and Virgin Mobile operate more efficiently. As a graduate of Georgia Institute of Technology, he focused on Computer Science & Applied Biology. He is an entrepreneur, technology enthusiast, avid runner, and a fan of modernism.