Xtify: Why the combination of persistent location and in-app messaging will kill SMS as a marketing tool – With Josh Rochlin, CEO

There is nothing more important than engaging with customers in a way that truly, truly benefits them. Mobile can be that conduit but it needs to be done in a way that is non-obtrusive, not pushy and relevant. Enter the unsung hero of the mobile world – no, not SMS – in-app messaging. Now, layer that on top of something called “persistent location” and you are starting down a path that few have embraced thus far.

Persistent location. Said another way: Now that you know where I am all the time, customize the messages I receive tailored to my behaviours, likes and wants.

This is where Xtify and Josh Rochlin are playing. If you’ve never heard of this concept you’ll find this chalk full of information, hints, advice and reasons to look into it. If you’ve already started implementing a similar solution, this will inspire you about the potential of what you are embarking on.

Listen and learn – this is coming and you need to start embracing it.


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About Josh Rochlin

Josh Rochlin
Josh Rochlin was an early pioneer in the New York Internet venture community, founding MyCalendar.com and serving as its CEO before selling it to Sports Huddle in 2001 (now owned by CBS). Josh then led business development and strategy at GoAmerica (GOAM), the first wireless internet service provider (now Purple Communications). Prior to joining Xtify, Josh served as the Chief Administrative Officer at Marc Ecko Enterprises, where he oversaw all non-apparel businesses and ventures. Prior to becoming an entrepreneur, Josh practiced law at international law firm Dewey & LeBoeuf, LLP. Josh serves on the board of directors of AVTV Networks and has previously served on the boards of Al Ahram Beverages and Hydron Technologies. He holds a B.A. from Columbia College and a law degree from Columbia University School of Law.

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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