Why mobile analytics alone won’t help you sell more – with Apsalar co-founder Michael Oiknine

How important is the download? According to Michael Oiknine, co-founder and CEO of Apsalar, not as important as understanding how people use your application (analyze), how to optimize the experience for deeper engagement or reengagement and what would motivate them to buy from you (monetize).

This session taught me a few things (as they all do) around the next next way of thinking about mobile application development and strategy. If you think the download is THE metric you should measure, Michael pushes us through that thinking barrier and offers great insight into the things you need to be considering to make your app sell.


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About Michael Oiknine

Michael Oiknine

Michael is a tried and true entrepreneur with over 15 years experience crafting and selling companies. As the co-founder and COO of Kefta, Inc., a SaaS provider of online behavioral targeting solutions, Michael was instrumental in growing and shaping the business before its acquisition by Acxiom.

After earning his MBA from Harvard to complement his MS in Engineering from École Centrale Lyon in France, Michael was the managing director of GiSMo, a mobile payment startup owned by Millicom International Cellular and a consultant with Altis, a consulting firm now owned by Cap Gemini Ernst & Young in Paris, France. Reach him at [email protected]

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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