Two Guys on Mobile – Episode 19: What’s ailing RIM, Yahoo! enters app discovery and do you go deep or wide in app development

Episode 19

recorded June 17 2011
Running time: 62 minutes

Welcome to Two Guys on Mobile. A weekly web show that focuses on the key stories that are driving our industry. Your hosts are Jeff Bacon and Rob Woodbridge – two mobile industry veterans who bring insight, perspective and expertise to the show each and every week.

Rob Woodbridge
Jeff Bacon

This week:

Story No. 1
RIM. RIM and more RIM. With the clearly (but not unexpected) dismal quarterly results RIM posted this week, we dive into the illness that plagues the company and what, in our humble opinions, this company needs to do to remain relevant. The one thing we both agree on is that this company epitaph has NOT been written. For a little preview of our discussion, I wrote this article after seeing the results of RIM’s first missed quarter in 6 years.

Story No. 2
Application discovery…One of the greatest challenges an app maker has these days is being found and Yahoo! believes they can help. Can Yahoo! compete with the likes of, Amazon and the plethora of App Stores, App Worlds and App Marketplaces doing discovery already? We aren’t sure about the business model for 3rd party discovery companies yet – hence the discussion.

Story No. 3
Cross-platform development is a resource and strategic decision that shouldn’t be taken lightly. Do you go feature deep on one platform or platform deep with a simple set of features for the greatest reach and impact? We finish this week off talking about this very issue and why it shouldn’t be half-baked decision.

All this and much much more – with a few detours of course.

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This episode of 2 Guys on Mobile is brought to you by:

Pontiflex AppLeads
Pontiflex powers a new category of mobile advertising called signup ads. So you’ve taken some of the advice that has come from guests, built an app and now you are turning your attention to generating some hard earned revenue. Then you should be looking at Pontiflex AppLeads. Some of your peers who are using AppLeads are earning CPMs 100X the industry average. You can run signup ads from top brands and it won’t take your precious users out of your app.

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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