Two Guys on Mobile – Episode 16: Popcap cozies up to Amazon, Microkia rumours abound and should you build a free version of your app?

Episode 16

recorded May 20, 2011
Running time: 45 minutes

Welcome to Two Guys on Mobile. A weekly web show that focuses on the key stories that are driving our industry. Your hosts are Jeff Bacon and Rob Woodbridge – two mobile industry veterans who bring insight, perspective and expertise to the show each and every week.

Rob Woodbridge
Jeff Bacon

This week:

Popcap has signed an exclusive deal to launch two new Android titles on Amazon’s Android store – Chuzzle and Plants versus Zombies. Is this a perfect example of great retail smarts (Amazon) trumping great engineering smarts (Google)?

With the rumours floating around about Microsoft buying the mobile arm of Nokia we look at what the powerful combination of Microsoft, SKYPE and Nokia would mean for our industry, the impact on carriers and some of the pros and cons of such a huge move.

We finish off with a discussion about building a free version of a paid app with some advice on different strategies we have implemented over the years to ensure success in the app market place.

Download the audio version

Can’t see the video? Click here

Listen to the audio version now: [audio:]

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

/* ]]> */