This Week in Location Based Marketing – Episode 7: SCVNGR hunt nets $15 million.

Episode 7

recorded January 9, 2011

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Hosts: Rob Woodbridge & Asif Khan

This week:

Show highlights:

1. SCVNGR Raises $15 million and are now valued at $100 million
Techcrunch article

2. Loopt + Fatburger + Fox TV = Bob’s Burger
Mashable article

3. AT&T’s Location Information Services
AT&T press release

Resource of the Week

Tool of the Week

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • Sandy

    Wow you folks are brilliant!!!
    I am new to this,and using as a small business marketing tool.Introduced by Ryan Deis and taking a course with Laura mobile marketing…yada yada marketing out of Tampa Fla..
    She is fantastic and is all about mobile marketing,it was a very inexpensive course and I am very new this and plan to start.Hell do not even have a smart phone.This is huge and canonly help small bizGlad I found you folks
    Sandy Robinson

  • Sandy

    Wow !!!
    Thanks Rob and Asif just listened to your cast like I said am new to this but see the potential.
    I am a innovative person and just about to patent product to do with public transportation.
    I can see now how QR and bar codes work with the technology….this is a win,win opportunity for all of us,please keep in touch.

    Thanks soooo much

  • Hey Sandy – thank you very much for your kind words! So kind in fact, you received a mention in episode 8 🙂

  • Darren Pye

    Hi Rob and Asif.

    First, props for doing an excellent job covering the mobile space.

    I’m very encouraged by your views on SCVNGR. The reason being, my company in Ottawa, ON is focused on innovating LBS and bringing it a step forward. We started planning our idea back in May, prior to SCVNGR’s metamorphosis into what they are now. They essentially hacked on the idea of “doing things” at locations and making a game of it, rather then just checkin in. At first this was alarming for us because this seemed similar to our initial prototype. However, their solution falls far short in many ways and fundamentally on it’s primary claim – fun. I consider Foursquare/Gowalla to be first generation models, SCVNGR is generation 1.5. What we are doing is generation 2. If SCVNGR is Space Invaders, we are World of Warcraft.

    We are building a real game (closer to something you might expect from Zynga) using LBS from the ground up that will offer superior branding capabilities, ability to reach out to customers (not just those near by), social play, virtual goods and more importantly – real game mechanics that will make it fun if you are down town visiting places …or at home (unlike everyone else).

    We will be in Alpha within a month and the product will be in a demo able state by the end of the week. So far, we have been well below radar, but we intend to drop the stealth shields soon. 🙂

    If you’d like to know more, drop me an email at [email protected]. We’d like to talk to you.

    Darren Pye

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