This Week in Location based Marketing Episode 6: You do love your Foursquare

Episode 6

recorded January 2, 2011

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Hosts: Rob Woodbridge & Asif Khan

This week:

Show highlights:

1. Where Inc. awarded the mother of all geo-fencing patents
Mashable article

2. CBS Outdoor + Location Labs
CBS Outdoor press release

Why Location Labs and CBS Outdoor Should Be Applauded: By David Weinfeld

3. GoWalla teams with the Sundance Film Festival
More information

4. New Year’s Eve super rocking checkin party featuring Foursquare + Bravo, SCVNGR + American Eagle and Facebook Places.

Resource of the Week
Results are out for the first Location-based marketing survey by Wayne Sutton and The LBMA. Check out the full report at

Tool of the Week

CheckPoints is The App That Pays You Back™ for checking out products at over a million stores. Going grocery shopping? Hanging out at the book store? Picking up a prescription? Collect points and unlock exclusive content in stores by checking in and scanning featured products. Then redeem your points instantly for rewards like gift cards, airline miles, and gadgets – even charitable donations!

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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