This Week in Location Based Marketing – Episode 56: PayPal moves into coupons, KLM’s social seating + LocalMind’s Lenny Rachitsky

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

In this episode we discuss PayPal getting into the mobile coupon market, TelNav diving into mobile browser based GPS, KLM’s social seating experiment and Lenny Rachitsky of LocalMind.

Episode 56

Recorded: December 18, 2011
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. DMTI releases LocationHub update
2. PayPal to enter mobile coupon market
3. TelNav to launch mobile browser GPS built with HTML5
4. NBC parters with Foursquare for 2012 campaign
5. KLM’s Social Seating

Product of the Week
LocalMind: With special guest Lenny Rachitsky

Funding News
1. TaskRabbit gets $17.8M
2. PartyEarth gets $4M
3. Groupon co-founders invest $1M in Belly
4. PlaceIQ raises $4.2M

Resource of the Week
MarketingSherpa: 6 location-based email marketing tactics

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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