This Week in Location Based Marketing – Episode 53: Shopkick partners with Visa, Roqbot DJs your Gap experience + augmented reality with Kishino

Episode 53

recorded November 27, 2011

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Hosts: Rob Woodbridge & Asif Khan

This week:

Show highlights:
1. Shopkick partners with Visa – outside of the store
2. O2 Media combines their mobile services for House of Fraser
3. Tesco and Kishino power augmented reality for shopping
4. MyCityWay does the Macy’s Thanksgiving Day parade
5. Gap lets you play DJ with Roqbot

Product of the Week
Point Inside: With special guest Pete Coleman

Funding News
1. Gogobot lands $18.5M
2. eBay acquires Hunch

Resource of the Week
Global Market for GPS Navigation and Location Based Mobile Services to Rise to $15.2 Billion in 2016, a CAGR of 22.7%, IE Market Research Corporation

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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