This Week in Location Based Marketing – Episode 51: YPG launches ShopWise plus PayPal’s NFC play, Yap, Grabble and Sonar

Episode 51

recorded November 13, 2011

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Hosts: Rob Woodbridge & Asif Khan

This week:

Show highlights:
1. Yellow Pages Group lauches ShopWise (starts 2:00)
2. PayPal launches NFC P2P payments (starts 6:42)
3. Onthebar (New App) (starts 10:30)
4. Poorsquare (Foursquare for the masses) (starts 15:23)

Funding News
1. Amazon acquires Yap (starts 20:00)
2. Walmart Labs acquires Grabble (starts 24:22)
3. Whaleshark media raises $150M (starts 28:10)

Tool of the Week
Sonar (the interview I did with Sonar’s founder Brett Martin is here) (start 33:35)

Resource of the Week
eMarketer: Mobile Brings New Opportunities for Local Retailers: (start 39:20)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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