This Week in Location Based Marketing – Episode 28: Checking in from outer space

Episode 28

recorded June 5, 2011

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Hosts: Rob Woodbridge & Asif Khan

This week:

Show highlights:
1. Foursquare and 7Eleven are taking you to space
2. Quipster launches and we both agree: Neat concept, terrible launch plan
3. McDonalds is leading the way with LBS? Ireland and Sweden get the Royale LBS treatment
4. T3 Innovation Labs launches Geofencing service Perimeters
5. Yahoo! goes Loco in Japan

Funding News
1. Groupon files for $750M IPO
2. Tippr acquires DealPro

Tool of the Week

Resource of the Week
US vs EU LBS Comparison

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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