This Week in Location Based Marketing – Episode 23: Reach Media Group does everything DOOH and Yelp does IPO

Episode 23

recorded May 1, 2011

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Hosts: Rob Woodbridge & Asif Khan

Subscribe to TWiLBM: Audio feed | Video Feed

This week:

Show highlights:

1. Reach Media Group gets into everything DOOH and Social
2. ScreenScape partners with LocaModa
3. Sallie Mae launches UPromise mobile app
4. Visa invests in Square
5. Facebook launches Daily Deals

Funding News
1. Yelp announces it will go IPO
2. Yahoo! acquires IntoNow

Tool of the Week

Resource of the Week
Top 10 Location-Based-Service Initiatives by Airlines

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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