The Future of Social is Mobile – with Amber MacArthur

This was actually a show I did called Rebel Voice but thought it relevant to this crowd.

Amber MacArthur is one of North America’s foremost experts on social media and social marketing. An author, technology journalist, television host, entrepreneur and podcaster, Amber has seen the tide change when it comes to impact that mobile will have on the social media landscape.

In this session I sit down with Amber to discuss the evolution of social media, the future interaction between social and mobile and what this shift means to you, your business and your community of friends.


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About Amber MacArthur
Amber MacArthur

Amber Mac is a technology host, journalist, and strategist, with experience both online and offline. She writes a regular column for The Globe & Mail, Yahoo! Tech, American Express Open Forum, among other outlets. She has worked as a technology TV host with tech guru Leo Laporte on G4TechTV, hosting/producing more than 500 episodes of a popular how- to call in show. She now hosts a live TV show called Webnation on Toronto’s number one news station (watch the show here).

While working at the most popular technology channel in the world, she launched and hosted/produced a weekly half- hour gadget show and a weekly one-hour viral video show. Amber has also worked as a daily technology TV news journalist at Citytv and CBC, both national TV stations.

In the online space, she has spearheaded two successful podcasts, [email protected] on the popular San Francisco network and Both shows have been featured in Wired Magazine and have won a number of podcast awards (and are still in production, reaching approximately 100,000 viewers and listeners a week).
She maintains a popular blog (here) and speaks exclusively with The Lavin Agency at keynotes across North America about how to use social media to build community and customer loyalty online. In June 2010, Amber launched her first book about how to use social media to grow your business. Power Friending was published by Portfolio/Penguin in New York.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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