Tello: How giving every customer a mobile soapbox and megaphone can make your business better – with founder Joe Beninato

We all know that mobile is a disruptive source for any business – be that on the positive side if you embrace it or on the negative side if you ignore it. One of the largest challenges for companies today is understanding how to bring it into their company quickly, easily and with impact.

One place to start is customer service.

What is the single most important point of contact in any business? In my view it is customer service – more specifically, listening to customers who have taken the time to praise or raise their voice in concern. And that’s exactly where Tello, and their founder Joe Beninato, bridges the mobile world with customer service.

This is an AWESOME episode. Joe is a very seasoned entrepreneur with multiple successes during his career (check his bio below) and has opened up beyond his current company and talks entrepreneurship, innovation and how to build a company today.


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About Joe Beninato

Joe Beninato
Joe loves startups. His first entrepreneurial experience was watching his grandfather and father run a successful restaurant in Chicago for over 50 years. Since graduating from MIT with a degree in aerospace engineering, he has worked with more than fifteen startups, serving as founder, employee, investor or advisor. Joe most recently was the founder and CEO of Presto, a venture-backed startup in partnership with Hewlett-Packard. Before founding Presto, he was Vice President of Product Marketing & Business Development at Roku. Prior to Roku, Joe founded and served as Vice President of Marketing for, the leading Internet calendar and event service that was acquired by America Online. Joe has spearheaded marketing and product efforts for Books That Work (acquired by Sierra OnLine), Integrated Systems, Inc. (NASDAQ: INTS, later merged with Wind River Systems) and S3 Inc. (NASDAQ: SIII, later known as SONICBlue). Actively involved in the Silicon Valley startup community, Joe has served on the board of directors for Presto,, eDaycare (acquired by Arrowsight), and the non-profit Churchill Club. He has acted as an investor or advisor for Bigstep (acquired by Affinity Internet), Ofoto (acquired by Kodak), and numerous other companies. Joe has served as a mentor for the Stanford University Technology Venture Formation class and the fbFund REV incubator program.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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