TapMe: How a game development company became an in-game advertising platform – with CEO Joshua Hernandez

Who better to build an ad network for mobile games than a former game company?

That’s what Joshua Hernandez and his team at TapMe have done – and done from the ground up. They didn’t start with this business in mind but ended up transitioning from a game development company into an ad display company. This transition has helped them make decisions that are better suited for games than existing offerings – keeping gamers in the game without interrupting their flow.

In this session we discuss TapMe’s transition from the mobile game development company into an ad platform, we discuss the reason they started from scratch to build their technology instead of building off other mediums, we even talk about being in proximity to your customers and how important that is.


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About Joshua Hernandez

Joshua Hernandez
Joshua represents an extraordinary fusion of creativity and passion for community development and interaction. A seasoned leader, designer and developer, Josh has formal training in the video game development pipeline from Flashpoint Academy in Chicago, IL. and has transitioned years of experience to become a strong producer of talent. Joshua also attended The School of the Art Institute of Chicago.

His previous experience includes 10+ years working in the advertising and marketing industry serving clients like @properties, Bayer, Caterpillar, Radio Flyer, True Value and more.

Joshua is a founding member and the CEO at Tap Me!.

This episode is brought to you by:
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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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