Squawkme: Location-based video sharing is coming of age – with founder Arash Mahin

There is a location battle going on right now – checkins, group conversations, photo tagging and now video tagging. This is as natural an evolution in the streaming world as it was when these features were introduced on smartphones and required syncing and uploading to share.

I asked Ottawa entrepreneur Arash Mahin, founder of Squawkme – a location-based video sharing app – to come on the show and talk about the movement from posting still imagery to posting as-close-to-live-without-being-live geo-tagged video, where the revenue opportunities are and where this technology is going.

Is this the start of the citizen as videography era?


Download the audio version

Click here if you can’t see the video

Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-Squawkme932.mp3]

About Arash Mahin

Arash Mahin
Arash Mahin is the co-founder of SquawkMe, a video and location sharing app that enables users to capture a mobile video, tag it geographically and instantly distribute it to their social graph. Arash is 10-year veteran in the digital video/IT industry and was one of the pioneers of the interactive video overlay concept. Prior to co-founding vdoLife, Arash was an executive for Ottawa’s largest digital green screen studio, specializing in motion picture post production, rich media applications for businesses and interactive video web solutions.

This episode is brought to you by:

How do you build native cross-platform mobile applications quickly without having to rewrite code and hire consultants at a huge cost? Titanium from Appcelerator. Called the “easy button” for mobile development it allows you to focus more on what is important – getting product out the door. Join the more than 1.5 million active developers who have created over 13,000 apps at www.appcelerator.com

When my company needed to develop a key mobile product, one that I was counting on as a new source of revenue I knew exactly who to turn to – Macadamian. They delivered on time, with incredible attention to detail and I was able to get product into customers hands faster than I thought possible. I’ve personally known them for 10 years and they do make great products even better.

Pontiflex powers a new category of mobile advertising called signup ads. So you’ve taken some of the advice that has come from UNTETHER.tv guests, built an app and now you are turning your attention to generating some hard earned revenue. Then you should be looking at Pontiflex AppLeads. Some of your peers who are using AppLeads are earning CPMs 100X the industry average. You can run signup ads from top brands and it won’t take your precious users out of your app.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • I do not like saying this but i have heard even you say it Rob, I hate it when companies boast about a new technology they are introducing, this being for the LBS market, and then not actually having it finished. Yea, they are in beta but come on lets see a company like this one, which obviously has an amazing product, come out guns blazing with a well rounded completely functional product. I mean yes, i understand the meaning of building a hype but you can do that without promoting it like its done and ready to go. Its like cooking something not quite long enough, from the outside it looks perfect and ready to eat and then as soon as you dig in, its cold and disappointing in the center. I wish this app. the best and im positive it will do well but don’t tell the public something is done when its not. Good, finished products speak for themselves…

  • @twitter-94209102:disqus Two schools of thought on this: (1) Build a minimum viable product, release and reiterate. (2) Be perfect. One assumes there is a market, the other knows there is one. Perfect example of number 1 is something like Foursquare – they built something that “worked” but wasn’t (and still isn’t) finished. An example for number 2 is a brand extending into the mobile world like Pizza Pizza. In the case of Pizza Pizza, they needed to have a fully-baked, 100% ready application – anything less and it could possibly impact their “real-world” brand in a negative way and that’s why it took 6 months to build and release.

/* ]]> */