SpotOn: How they are creating the Netflix of mobile recommendation engines for restaurants, bars and coffee houses – with co-founder Gauri Manglik

The next new thing these days are recommendation engines – tools that help you make decisions about places to visit, restaurants to eat at, shows to see or movies to watch. This is where SpotOn lives and works – at the intersection of your social sphere and location history – and they are aiming to be the Netflix for food, beverages and coffee.

This is a sweeping conversation with co-founder Gauri Manglik – from their listing in the top 25 startups to watch in New York, to their placement at TechCrunch Disrupt, to Gauri’s inspirational class on entrepreneurship that convinced her to take this path, to the challenges of building a recommendation engine and finding their place in a now crowded market.

What I loved about this episode was the thought process that went into deciding to get into this business and how SpotOn makes product development decisions based on user feedback and how they balance that against their vision.

This is a great glimpse into a growing market and how one startup is building as the industry does.


Download the audio version

Click here if you can’t see the video

Listen to the audio version now: [audio:]

About Gauri Manglik

Gauri Manglik
Gauri Manglik is the CEO and Co-Founder of SpotOn.
SpotOn is the easiest way to go to new places with your friends. SpotOn learns about where you like to go and then delivers actionable recommendations that are tailored to your tastes. Before founding SpotOn, Gauri worked as a developer at BlackRock and at the NYU Stern Center for Research Computing. She graduated from NYU in 2010 with a BA in Computer Science.

This episode is brought to you by:

How do you build native cross-platform mobile applications quickly without having to rewrite code and hire consultants at a huge cost? Titanium from Appcelerator. Called the “easy button” for mobile development it allows you to focus more on what is important – getting product out the door. Join the more than 1.5 million active developers who have created over 13,000 apps at

When my company needed to develop a key mobile product, one that I was counting on as a new source of revenue I knew exactly who to turn to – Macadamian. They delivered on time, with incredible attention to detail and I was able to get product into customers hands faster than I thought possible. I’ve personally known them for 10 years and they do make great products even better.

Pontiflex powers a new category of mobile advertising called signup ads. So you’ve taken some of the advice that has come from guests, built an app and now you are turning your attention to generating some hard earned revenue. Then you should be looking at Pontiflex AppLeads. Some of your peers who are using AppLeads are earning CPMs 100X the industry average. You can run signup ads from top brands and it won’t take your precious users out of your app.

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

/* ]]> */