Sincerely: How their first product, Postagram, is reinventing the postcard – with co-founder Matt Brezina

Printing photos isn’t dead – it was just lacking a creative and innovative approach, until Matt Brezina and his team at his company, Sincerely.

Matt describes Sincerely as the new Hallmark and their first product, Postagram, leverages the very popular photo service Instagram to send a postcard of your photo to anyone, anywhere, for 99 cents. Seem simple? That’s really the best part of this, it has been designed and engineered that way but they’ve been working on this for the better part of a year (since the iPhone 4 was released).

This is a great discussion about Sincerely (long-term vision), Postagram (why start it, how they built it and created the relationships to print and ship and how they designed the postcard), the business of customer service, company culture and, quite frankly, a stellar conversation on being a seasoned entrepreneur (Matt was also a founder of Xobni).

Not to be missed, not to be watched only once.


Download the audio version

Click here if you can’t see the video

Listen to the audio version now: [audio:]

About Matt Brezina

Matt Brezina
I’m Matt Brezina an entrepreneur from State College, Pennsylvania currently residing in San Francisco, CA.

I’m the co-founder & CEO of Sincerely. We make it easy to send real photos in the mail from mobile phones.

I dropped out of grad school in the spring of 2006 to found an email software company called Xobni. Xobni is the word “inbox” spelled backwards. Our goal is to take back overloaded inboxes for our users by organizing their email around the people they communicate with. Our application for Microsoft Outlook has been downloaded over 7 Million times and was called “the next generation of social networking” by Bill Gates when he demoed our product on stage during his keynote at the 2008 Office Developer’s Conference.

I started Xobni with a buddy and former roomate Adam Smith. Xobni started as two guys in a dorm room at MIT. We’ve grown to over 30 employees, raised over $30M in venture capital, and we’ve appeared in The New York Times, Wall Street Journal, and numerous other publications.

This episode is brought to you by:

How do you build native cross-platform mobile applications quickly without having to rewrite code and hire consultants at a huge cost? Titanium from Appcelerator. Called the “easy button” for mobile development it allows you to focus more on what is important – getting product out the door. Join the more than 1.5 million active developers who have created over 13,000 apps at

When my company needed to develop a key mobile product, one that I was counting on as a new source of revenue I knew exactly who to turn to – Macadamian. They delivered on time, with incredible attention to detail and I was able to get product into customers hands faster than I thought possible. I’ve personally known them for 10 years and they do make great products even better.

FreshBooks is an easy to use online invoicing service that saves you time, get’s you paid faster and makes you look professional. I’ve been using the service for 4 years and love it. When you sign up for your free account, be sure to mention that you heard about them from!

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • arvid nelson

    there were actually quite a few apps doing the same thing a long time before. on the app store there’s an app called ‘postcards’, there’s ‘touchnote’ and ‘postino’. postagram is not really the one which invented this thing….

  • Pingback: Instagram, CanvasPop and the money riddle |

  • Pingback: Where’s The Money? Episode #7 – Why Twitter needs to buy Instagram right now |

  • No one said they invented it- but they did perfect it by creating an awesome experience which is why most people think of Postagram when they think of their phone and postacards. Matt is a great guy too. Also a friend of mine in LA started Postcardsontherun which is also pretty innovative and fun. They key in this space is to reduce friction, be fun and most importantly never stop innovating.

/* ]]> */