Shifty Jelly: The story behind the Amazon Appstore story – with co-founder Russell Ivanovic

Being featured by Amazon on their Android Appstore seems to be a good idea – exposure, marketing, awareness and a guaranteed 20% of your asking price. I invited Russell Ivanovic, co-founder of Shifty Jelly, to come on to the show and talk about their experiences.

A lot has been written about Shifty Jelly’s very public outing of Amazon’s, er, shifty (sorry!) policy changes and the outcome of their podcasting application, Pocket Casts, being a featured free app on the Amazon Appstore (their full blog post can be found here). This episode touches on that and goes into the back story of who the company is, why they did what they did, the lessons they’ve learned and what has been the result of all of this publicity.

There are a lot of great lessons in this episode – and not just about reading the fine print of your contracts. Russell shares his experience with Amazon and running his business in a very compelling episode that is sure to make you think about yours.


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About Russell Ivanovic

Russell Ivanovic
Located in Adelaide, Australia, Shifty Jelly started two years ago with two guys on their respective couches with no real plans for the future. Two years later, they are one of Australia’s most successful iOS developers, working in a sunny office in the city. It has to be said, they are just as surprised by this as you are.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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