Red Fish Media: Why mobile needs to be your go to strategy in marketing – with founder Matt McKenna

Why is mobile a key ingredient of a modern marketing strategy? What are the first few things that an organization should be looking at to get their feet wet and be effective right out of the mobile marketing gate? Why is SMS still so important for marketers? How do you build location into your mobile strategy?

Matt McKenna, President and Founder of Red Fish Media based in Miami, walks us through the importance of thinking mobile first, what the key components are in a mobile marketing strategy (hint: Apps aren’t in there) and some great examples of companies that have implemented – and succeeded – in bringing mobile into their organizations as a key marketing channel.

Matt knows his stuff, has worked with some of the largest brands on the planet and doesn’t hold back on some great insight into this cloudy space.


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About Matt McKenna

Matt McKenna

When it comes to mobile strategy and execution, Matt McKenna, Red Fish Media’s president and founder, continues to establish himself as a leader in the industry. He has propelled Red Fish Media to help clientele like Ralph Lauren establish themselves as 2009 Mobile Marketer of the year. His goal of dominating mobile marketing and application space is not just a lofty ambition, it’s a part of McKenna’s daily strategy.

From politics to natural disaster relief, McKenna has overseen Red Fish Media’s diverse clientele through a multitude of successful campaigns. Since the inception of Red Fish, McKenna has partnered with leading businesses, like Google, who turned to Red Fish Media’s services for its Zeitgeist conference. McKenna also helmed Red Fish Media’s involvement with Starbucks text-to-win trivia games. He is responsible for creating and powering programming that allowed the general public to text questions to Secretary of State Hillary Clinton. And when disaster stuck, McKenna and Red Fish Media helped raise millions of dollars through mobile donations benefiting the Haitian relief effort, as well as helping educate the world on how to give via text.

McKenna has helped grow the initial grass roots company into a well-established mobile marketing agency responsible for executing successful national mobile marketing campaigns for brands like Microsoft, Nike, MGM Resorts International, HP, Anheuser-Busch, Fox News, American Apparel, Mazda, Guitar Center, Heineken, Wrigley, Family Dollar, P&G, Mars, Kellogg’s, BBC America, Saks Fifth Avenue, Coach, Subaru, Perry Ellis and many more.

With the increasing popularity of mobile marketing, McKenna’s roles have expanded to include published author and speaker at conferences and industry shows, like SXSW, CTIA Wireless, Sundance Film Festival, Mobile Giving Forum, SFIMA, The Globe Forum in Stockholm, CES International and the Tweet House, to name a few. He has also become a go-to expert for the media when it comes to explaining cutting-edge effective and engaging mobile strategies. He is featured in The New York Times best-selling book “Get Rich Click!” and has appeared in a multitude of major publications and several national and international television programs.

In addition to his position at Red Fish Media, the Miami resident, by way of Boston, has a passion for and a background in music. After a successful stint running his own record store, McKenna pursued a DJ career that took him around the world and garnered him spots on top 10 lists for three records he produced and released. McKenna not only credits his musical background for kick-starting his fascination with and forays into technology, but also his undying entrepreneurial spirit.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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