Quipster: How to differentiate in the crowded location-based checkin market – with founder Krating Poonpol

Is there enough room for the incredible number of companies playing in the location and check-in space? How do companies differentiate enough across features to carve out a niche? How important is the user interface experience in reaching and retaining users?

In search of the answers to these questions and more I found Krating Poonpol, CEO and founder of Quipster, a hyper-local micro sharing application. Krating hails from Thailand, resides in San Francisco and brings with him the international mobile perspective that is needed to compete in this space.

Along with the questions above, we dive deep into business models, the difference between the Asian and North American mobile markets (and their appetites for services like this), location gamification, what characteristics a city should have for a service like Quipster and how his company tests revenue models and new features rapidly and iteratively.


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About Krating Poonpol

Krating Poonpol
Krating Poonpol is the CEO/Founder of Mobilitz Inc., the creator of Quipster, an instant micro sharing app for your city. Mobilitz is also the creator of Heaven’s Diner, a location-based social game which won the top ten most innovative iPhone app in 2010 along side Word Lens , Twitter as ranked by 148Apps. Prior to founding Mobilitz with his friends from Yahoo! and Oracle, Krating worked at Google as Product Marketing Manager of Google Earth/Ocean/Moon/Mars and Quantitative Marketing Manager for Google Asia Pacific team. Krating graduated with an MBA from Stanford University and is on leave from his graduate degree in Computational Engineering and Mathematics @ Stanford too. Prior to Google, Krating worked at McKinsey, Navis Private Equity and P&G.

Fun Fact: I won the Gold medal in Physics Olympics and Bronze medal in Mathematics Olympics in my country. I had eight speed tickets in US ( not so fun ). I also authored 2 best selling business books in Thailand.

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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