Plastic Mobile: How a mobile application influenced the way we order pizza, became a top download and won a Webby Award – with co-founder Melody Adhami

How do you build an app that allows customers to order pizza from a smartphone? Seems simple doesn’t it? Crust, sauce, cheese, pepperoni, box it and deliver. Throw that functionality on an iPhone. Done.

If only it were that simple.

In this episode, Melody Adhami, COO and co-founder (and Queen of Apps) of Plastic Mobile, walks us through the process they undertook to build out the very successful and Webby Award Winning Pizza Pizza application for iPhone. Along the way she dives into the lessons they learned while working with one of Canada’s largest fast food brands and the process her team took in working with and extending the Pizza Pizza brand into the mobile world.

If you’ve ever wondered what goes into building an app like this – from conception to integration into the ordering process – this episode answers some of the most challenging questions we can ask in the mobile space. We also take a few forward-thinking detours and discuss where the focus should be for brands and organizations in the coming years.

This is one of those episodes that if you are in the business of mobile you should watch from start to finish.


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About Melody Adhami

Melody Adhami
Melody Adhami (@MelodyAdhami) is the co‐founder & COO of Plastic Mobile, an award‐winning mobile marketing agency. Melody co‐founded Plastic Mobile in 2007 and only three short years later was featured in a national newspaper, The Globe and Mail, and named the Queen of Apps in a series about Wired Women.

Melody led the strategic direction on some of Plastic’s most innovative applications including one‐of the first ever video streaming iPad apps and local news radio application. Not to mention the Webby Award winning Pizza Pizza iPhone app that features end‐to‐end pizza ordering and uses location based services to allow for a seamless user experience.

Known for building strong relationships with clients and establishing forward‐thinking strategies in mobile technology, Melody also understands ROI. She works directly with her clients to ensure measurable objectives are met without compromising creativity or user experience.

Prior to Plastic Mobile, Melody worked as a marketing strategist for major brands such as Bayer, Novartis and Unilever. She completed her MBA, specializing in strategic marketing, and was voted “most likely to be a successful entrepreneur” in her class.

Plastic Mobile’s growing client list includes a roster of both US and Canadian companies, such as Rogers Communications, CBC, Axe, Unilever, Sportsnet, LSC, Today’s Parents, Canadian Business, and Pizza Pizza.

For more information on Plastic Mobile, check out or follow them on Twitter @PlasticMobile

This episode is brought to you by:

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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