There has been so much talk about QR codes and 2D barcodes and how they can help market your product or service and then effectively track activity based on those codes. I’ve also seen some great and not-so-great implementations but what really does work?
I set out to find an expert to finally answer that question and the name that kept resurfacing was Laura Marriott, CEO of NeoMedia.
This episode focuses on those simple, powerful and misunderstood codes – how and when to use them, why use them and some of the simple ways that you can bring them into your marketing campaigns. We also dive down into the long-term impact of putting this kind of power into the consumer’s hands.
Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-NeoMedia797.mp3]
About Laura Marriott
Ms. Marriott has been Chief Executive Officer (“CEO”) and Board Chairperson (acting) since October 2010. Prior to this she served as NeoMedia’s Chief Marketing Officer and has been an active member of the NeoMedia Board of Directors since January 2009. Before joining NeoMedia, Ms. Marriott ran her own mobile consultancy helping companies engage the mobile channel in their day to day business. Ms. Marriott has also served as President of the Mobile Marketing Association (“MMA”) from 2005 – 2009 and, earlier, as Director of Marketing for Intrado, Inc. During her tenure at the MMA, the organization’s membership experienced substantial growth, established global headquarters and regional chapters throughout the world, and developed guidelines for the industry. Named one of the industry’s Mobile Women to Watch 2010 by Mobile Marketer, Top 50 US Executives by Mobile Entertainment and Top 10 Women in Wireless by FierceMarkets, Marriott is highly regarded for her global voice and expertise on mobile marketing. Marriott is published in industry publications and quoted in broadcast, print, and radio world-wide.
This episode is brought to you by:
How do you build native cross-platform mobile applications quickly without having to rewrite code and hire consultants at a huge cost? Titanium from Appcelerator. Called the “easy button” for mobile development it allows you to focus more on what is important – getting product out the door. Join the more than 1.5 million active developers who have created over 13,000 apps at www.appcelerator.com
When my company needed to develop a key mobile product, one that I was counting on as a new source of revenue I knew exactly who to turn to – Macadamian. They delivered on time, with incredible attention to detail and I was able to get product into customers hands faster than I thought possible. I’ve personally known them for 10 years and they do make great products even better.
Pontiflex powers a new category of mobile advertising called signup ads. So you’ve taken some of the advice that has come from UNTETHER.tv guests, built an app and now you are turning your attention to generating some hard earned revenue. Then you should be looking at Pontiflex AppLeads. Some of your peers who are using AppLeads are earning CPMs 100X the industry average. You can run signup ads from top brands and it won’t take your precious users out of your app.