mTrip: How a little augmented reality and itinerary magic makes mobile your travel bible – with Frederic de Pardieu

Back when I travelled for fun I carried with me the bible of the traveler – the shoestring guide. By the time I returned from my trips the books were in terrible shape – torn and tattered, beaten and battered. The main issue with carrying these guides is that they are print. Print won’t tell you that the prices in the hotel you are looking for went up 10X since it was published. Print won’t tell you the latest bed bug infestation. Print won’t tell you much once it has been put to paper.

Enter the smartphone, Frederic de Pardieu and his company, mTrip.

Frederic took a different path for his company and was able to really use the uniqueness of the product offering to be found, loved and promoted by Apple – not an easy thing to do as many of you know. Frederic and I discuss this, the thought process behind his product, how they generate awareness, how he priced his products and what the future releases look like in this growing space.


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About Frederic de Pardieu
Frederic de Pardieu
After working in several positions in the computer science industry and the Hotel business in Europe, Asia and North America, Frédéric de Pardieu founded his company mTrip in October 2009. Its mission is to develop travel guides for smart phones (iPhone OS and Android). Relying on his experience in marketing and his numerous travels, he has conceived with his development team a new generation of “city guides” mixing innovative technologies, social networks, editorial content and content provided by the travelers.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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