Layar: How augmented reality will help democratize data – With co-founder Maarten Lens-FitzGerald

I’m not sure that Layar needs any introduction at all – they’ve been at the forefront of augmented reality on smartphones since, well, we’ve heard of augmented reality on smartphones.

Maarten Lens-FitzGerald, one of the founders, talks about the evolution of the company, the early feedback, how they secured funding and then secured our imaginations with a technology that is still emerging.

This is a wide ranging, future-thinking episode on what impact augmented reality is going to have on our lives – from re-imagining history to learning to democratizing data.


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About Maarten Lens-FitzGerald

Maarten Lens-FitzGerald
Maarten has been an Internet professional since 1993, helping national and international companies take their first steps online and developing Web 2.0 strategies and campaign concepts. In 2007 he brought his expertise to the mobile industry, co-founding Mobile Monday Amsterdam and later SPRXmobile with Raimo van der Klein and Claire Boonstra. In 2008 Maarten was diagnosed with cancer and became known as Patient 2.0, sharing all his experiences through the social Web and via his blog Maarten declared himself Ex-Patient 2.0 in the summer of 2009 as SPRXmobile launched Layar, of which he is now General Manager. Maarten is happy, healthy and married. He lives in Amsterdam, The Netherlands with his wife, son and two cats.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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