InMobi: How to use mobile advertising to test, launch and sell product – with Anne Frisbie

What is the state of the mobile advertising world today? That’s what I set out to answer when I invited Anne Frisbie, VP and Managing Director for InMobi, the world’s largest independent mobile advertising network on for an episode.

Anne’s insights in this industry are incredible and this is a rolling, high-octane 40 minutes where we cover everything from the state of the mobile ad world to where the opportunities lie for app developers (think about global expansion through smart mobile ads and great distribution) to staggering statistics around product purchases influenced by mobile – and how to start using mobile advertising to start generating revenue.

This episode is full of strategy that you can use to start using mobile advertising in your business today so have a listen and let me know what you think or if you start implementing what Anne offers up.


Download the audio version

Click here if you can’t see the video

Listen to the audio version now: [audio:]

About Anne Frisbie

Anne Frisbie
Anne joined InMobi to lead and grow InMobi in North America. She most recently served as Vice President of Category and Sales Intelligence at Yahoo! where she worked from 2003 to 2008. At Yahoo, she was charged with managing Yahoo’s most important categories that accounted for a majority of the company’s revenue. She and her team provided leading branded advertisers and top-tier agencies, strategic insights and digital media solutions. Anne has been working in the digital media industry for the past eleven years. She helped found an online shopping service in 1996 that was ultimately funded by CMP Media, and then she focused on local search in 1997 at Zip2 Corporation where she served as a Director of Publisher Development. Zip2 was acquired by AltaVista in 1998. Anne worked at AltaVistaas a Director of Strategic Alliances, and then later ran sales and business development for the company until it was sold to Overture in early 2003.

Prior to her work in digital media, Anne was an investment analyst at Goldman Sachs. Anne holds a Bachelors Degree in Economics from Georgetown University. Anne is a thorough professional and believes that good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them. She is an avid wine collector, loves playing duplicate Bridge and is the proud mother of three children. Anne was drawn to InMobi because of the talented management team combined with the attraction of helping to build the mobile ecosystem from the ground up in countries where mobile is not only a first screen but a truly passionate and personal device.

This episode is brought to you by:

How do you build native cross-platform mobile applications quickly without having to rewrite code and hire consultants at a huge cost? Titanium from Appcelerator. Called the “easy button” for mobile development it allows you to focus more on what is important – getting product out the door. Join the more than 1.5 million active developers who have created over 25,000 apps at

When my company needed to develop a key mobile product, one that I was counting on as a new source of revenue I knew exactly who to turn to – Macadamian. They delivered on time, with incredible attention to detail and I was able to get product into customers hands faster than I thought possible. I’ve personally known them for 10 years and they do make great products even better.

Pontiflex powers a new category of mobile advertising called signup ads. So you’ve taken some of the advice that has come from guests, built an app and now you are turning your attention to generating some hard earned revenue. Then you should be looking at Pontiflex AppLeads. Some of your peers who are using AppLeads are earning CPMs 100X the industry average. You can run signup ads from top brands and it won’t take your precious users out of your app.

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

/* ]]> */