Impact Mobile: If mobile isn’t driving tonnage it’s just bells and whistles – with CEO Gary Schwartz

Do you care about mobile? According to Gary Schwartz, CEO of Impact Mobile, if it doesn’t generate revenue, sell product or drive tonnage the answer should be no. Mobile should act as a tool to help you sell more product, and unless your business is mobile, leave the mobile innovation out of the equation for now.

This is why I love talking to Gary about mobile commerce and how companies should/need to embrace it or run from it. He is insightful, controversial, passionate and honest about why you should or shouldn’t use mobile in your business today.

The lessons, advice and wisdom expressed in this episode make it one of my instant favorites of the 270+ interviews I’ve done and I know you will think so as well.


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About Gary Schwartz

Gary Schwartz
Over the past nine years, Gary has played a leadership role in the mobile industry, founded Impact Mobile in 2002 running the first cross-carrier short code campaign in North America. In 2006, Gary founded the mobile committee for the Interactive Advertising Bureau (IAB) ( (for which he received an IAB award for industry excellence in 2009).

In 2010, Gary was elected as the Chair of MEF North America ( with a remit to develop mobile commerce best practices and advance commerce security and privacy (for which he received a MEF award for industry excellence). In 2011, in partnership with MEF and a number of industry groups including the security standards body, Gary is working to develop m-commerce security and privacy guidelines.

Gary it the recipient of the Asia and Japan Foundation Fellowship as well as the Macromedia People Choice Award and Dodge Foundation award for innovation. Gary is the author of an upcoming book call Click2K’Ching: The Mobile Shopper & The Impulse Economy.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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