How mobile influences what we by, when we buy it and how we pay for it – with Anne Frisbie of InMobi

Do you wonder, like me, what the real impact that mobile is having on the shopping experience? How does mobile change the way consumers research, shop and buy? Is it new revenue being brought on by mobile or is it shifting from other sources? And, finally, how does mobile affect the traditional retailer?

To answer these questions and a whole lot more, I asked Anne Frisbie, VP & Managing Director North America at InMobi, back on for another episode. InMobi released a recent study calling this Thanksgiving the largest ever for mobile shopping (Thanksgiving 2011 to be Biggest Yet for Mobile Shopping) and we dive into the details of what this means.


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About Anne Frisbie

Anne Frisbie
Anne joined InMobi to lead and grow InMobi in North America. She most recently served as Vice President of Category and Sales Intelligence at Yahoo! where she worked from 2003 to 2008. At Yahoo, she was charged with managing Yahoo’s most important categories that accounted for a majority of the company’s revenue. She and her team provided leading branded advertisers and top-tier agencies, strategic insights and digital media solutions. Anne has been working in the digital media industry for the past eleven years. She helped found an online shopping service in 1996 that was ultimately funded by CMP Media, and then she focused on local search in 1997 at Zip2 Corporation where she served as a Director of Publisher Development. Zip2 was acquired by AltaVista in 1998. Anne worked at AltaVistaas a Director of Strategic Alliances, and then later ran sales and business development for the company until it was sold to Overture in early 2003.

Prior to her work in digital media, Anne was an investment analyst at Goldman Sachs. Anne holds a Bachelors Degree in Economics from Georgetown University. Anne is a thorough professional and believes that good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them. She is an avid wine collector, loves playing duplicate Bridge and is the proud mother of three children. Anne was drawn to InMobi because of the talented management team combined with the attraction of helping to build the mobile ecosystem from the ground up in countries where mobile is not only a first screen but a truly passionate and personal device.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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