What’s the holy grail for traditional broadcast media? Aside from Charlie Sheen, Dancing with the Stars and American Idol it is the ability to interact further with viewers – to truly extend their brand from the dumb box we passively watch to a conduit for interactivity through other devices and then sharing that experience many times over with friends.
Bridging that gap – sometimes only a short distance of a few feet – is the challenge today and companies like GameSlam are at the forefront of this business.
This conversation with co-founder Kenny Mazursky touches on a number of things around this big challenge as well as building the right team, doing the right marketing, monetizing and finding the right investors.
They’ve also started doing some very creative videos – check this one out.
Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-gameslam361.mp3]
About Kenny Mazursky
An entrepreneur with 13-plus years of internet marketing experience, Kenny started his career working in sports marketing but left to enter the exploding internet space where he worked at Rollingstone.com and Ignite Sports Media (now Sport Vision). In 2001, Kenny began his own internet marketing firm, Down to Earth Marketing, and has spent the last 10 years working with a full spectrum of clients ranging from Fortune 500 companies to start-ups. The company specialized in traffic and lead generation, ecommerce marketing, site analytics and optimization. Kenny grew up in Glenview, Ill., went to Glenbrook South High School, and later graduated from Michigan State University.
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