Fooducate: How mobile is the first step to better eating – with co-founder Hemi Weingarten

The promise of mobile is all the information we could possibly need or want accessible in context to where we are and what we are doing. No other industry is as rich an opportunity than the food industry – in particular, food shopping and how to eat a healthy, balanced diet. How do you know if a product is “good” for you or really good for you while holding it in your hand? What alternatives are available that may be a better choice?

Enter Hemi Weingarten and his talented team that brought you Fooducate.

This is the story of that app but it doesn’t end there. It is about going beyond the app and changing the way people eat and read labels. It is also the story of a company gaining notoriety is a very competitive and crowded niche, how they market, how they partner and how they ended up being in the top 10 health apps on iTunes since they launched.

There is an incredible amount of insight in this session that goes beyond the health and food industry and will help you build your business in the mobile app space and beyond.


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About Hemi Weingarten

Hemi Weingarten
Hemi Weingarten is a father, foodie, and tech entrepreneur. He started Fooducate to get the next generation back to eating real food.




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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • Thanks for the interview Rob!


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