FastSociety: Why personality and branding are more important than engineering – with co-founder Matthew Rosenberg

If you’ve ever wanted to understand what it takes to start, bootstrap and run a company then listen to what Matthew Rosenberg says in this episode.

What started as a discussion about his company’s latest product, FastSociety, quickly diverged into a conversation that I can only describe as being about hustle. How has Matthew and his talented team built their company? They’ve stayed hungry – one of the hungriest teams out there – and have a very clear identity, they know what and who they are.

This isn’t a story about a technology, it really is about effective branding, understanding your target customer and building a service or product that fits with that customer. It’s also a conversation around true entrepreneurial spirit – about the desire to shake things up because that’s what entrepreneurs do.

There are way too many nuggets that come from this episode so watch or listen as Matthew describes his company’s growth, aspirations and influences. It is honest, authentic and will leave a lasting impact.


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About Matthew Rosenberg

Matthew Roserberg
Matthew Rosenberg is an interactive strategist and a founder of onebluebrick. You can find him wandering the streets of New York between 14th and Canal muttering about how branded organic social experiences will make everyone’s lives better.

Before co-founding onebluebrick he had the pleasure of learning about online media sales from Yahoo!, experiencing offline advertising with MTV, understanding the music business with Columbia Records, and slinging the best water in the world with Vitamin Water.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  •  i made it an hour, i want my cake lol

    Fast Society, one of my favorite new companies, the only thing i believe that they are missing is that they need to add value to their product, some sort of incentive or further gratification for the user to use besides just relying on the personal satisfaction of the user connecting with their army of friends storming the night, drunk (which is the obvious marketing angle) because at the end of the day, its just another group messaging app, lets see some interest graphs reflect group behavior and local recommendation on that, i can think of 10 ways right now how they could build a infectious user experience with instant user gratification and monetizing on it, every step of the way.

    ….holy buzzwords batman 

  • Thanks Ethan – congrats on making it through the whole session! Er, cake is in the mail(?). 

    You’ve just hit on the biggest entrepreneurial challenge – focus. There are 100’s of ideas that come to mind when I listen to interviews like this (or when I’m doing them) and the good entrepreneurs like Matthew have a vision for their product/company and stick with it.

    Build a loyal and rabid following and then add new features that compliment the user experience.

    If this type of session is interesting, you should also check out the conversation I had with Yobongo founder Caleb Elston – similar razor-focus, similar next-generation entrepreneur. Both incredible guys.

  • sounds good, im always tuned-in to your next episode, love all of the PR our industry is catching, I am really enjoying this term “mobile rock stars” haha

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