Deckster: How to design, manufacture, fund and brand a high-end mobile accessory company – with co-founder Dom Coballe

Who doesn’t like to accessorize their mobile devices? Cases, stickers, headphones, car mounts, you name it and it is available. These accessories are beginning to define the products – think the Jawbone headset back in the day – and they actually mean that the industry is at a tipping point of acceptance.

Meet Dom Coballe, an Ottawa-based entrepreneur and co-founder of N-Product, makers of Deckster, the elegant iPod Nano watch band.

I asked Dom to come on the show to talk about the process he went through to build and brand Deckster and what ensued was a deeper conversation on their design and development philosophy and the power and influence of Gary Vaynerchuk.

Watch this to understand what it takes to build, manufacture and finance a product company focused on the mobile industry.


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About Dom Coballe

Dom Coballe
Dom is a native of Vietnam, and came to Canada at a young age with his family with a stop in India in between. A designer at heart, he is the Creative Director of MAD INC (Ottawa). He has spent his career building brands for large public and private companies with a focus on user experience. N-Product is a lifestyle product design startup company, its main goal is to create exquisite designs that capture the imagination of its audience.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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