DailyGrape: How Gary Vaynerchuk became your mobile sommelier – with Jon Troutman, Director of Operations

Wine. For some, wine is a language always thought to be too elusive or time-consuming to understand. Fraught with upper crust snobbery and a steep learning curve most of us just gave up and started ordering by price (and usually the cheapest – right?).

Enter mobile. Well, enter a mobile version of Gary Vaynerchuk, really. His mobile application and corresponding mobile television show brings the wine world to everyone’s pocket in only the way Gary V could do.

At the center of all of this – somewhere between Gary’s personality, a demanding and engaged community, a mobile application and a legion of emboldened wine drinkers is Jon Troutman, the Director of Operations for DailyGrape.com. If you’ve ever wondered what it takes to create a mobile product focused on content, how to leverage an existing audience for success in mobile and what the factors were that led to a mobile version of Gary – including the right content and feature mix – then this is the episode for you.

The biggest lesson I got out of this and the launch of DailyGrape.com is that product comes in many forms – even something like wine reviews – but it is the packaging and audience creation that makes it thrive.


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About Jon Troutman

Jon Troutman
Jon Troutman is the Director of Operations for Gary Vaynerchuk’s new wine show and iPhone app, Daily Grape. Born and raised on Cape Cod, MA, he discovered his first true love, food (and shortly-thereafter, wine), at a very young age while working in his family’s restaurant. After graduating from the University of Vermont Business School of Administration with a focus in Marketing, he exercised his passion in wine by returning home to his family’s restaurant as Wine Director and General Manager. In less than a year he took the wine program from a modest 40 bottle selection to a multiple award winning program, while becoming certified with the Court of Master Sommeliers.

In the Summer of 2009, Jon joined Gary Vaynerchuk as the Editor of wine social network, Corkd.com. After shutting the doors on Cork’d late last year, Jon assumed a new role while continuing to work closely with Vaynerchuk leading up to the the March 2011 launch of Daily Grape at SXSWi. A continuation of Gary’s wildly popular daily wine show, Wine Library TV, Daily Grape is a useful and educational app, helping you discover, buy and order wine, whether on-the-go or from the comfort of home.

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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