How can a brand as well known as Hilton completely miss the boat on their mobile strategy? Actually, a better question is what is their mobile strategy…
About the author
I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.