That’s an incredible number considering their iPad app has been around for about a year and has 4 million downloads. They did a bunch of things right and here are just a few.
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About the author
Rob Woodbridge
I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.