Daily Mobile Minute #59: Value trumps technology

Will NFC in the next iPhone really open the floodgates for mobile wallets? I say no. Value for the consumer – a REAL reason to start using a mobile wallet will. Technology doesn’t sell, the experience does.

The article I reference is here: iPhone 5 Expected to Have NFC, Help Propel Mobile Payments

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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