CityPockets: How this daily deals wallet uses mobile to bring relevancy to a fragmented market – with founder Cheryl Yeoh

If you’ve ever purchased a daily deal or two you’ve quickly realized a few challenges that, in hindsight, are obvious. The first is that you need to find the one service you want from the hundreds of daily deal services that are operating today. Second is you need to be on top of the deals offered in order to take advantage of the one you want. Third, once you’ve paid for the deal, you need to remember to redeem them.

Enter CityPockets and their visionary founder, Cheryl Yeoh.

CityPockets solves all those issues and adds a location-based marketplace of on-demand deals for immediate purchase in the palm of your hand.

We dive into the business model, the revenue model, the reasons for building the service and then step into the future of the daily deals industry to get a grip of where it is going.


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About Cheryl Yeoh

Cheryl Yeoh

Cheryl is co-founder and CEO of CityPockets. A former management consultant at KPMG and Opera Solutions, Yeoh and co-founder Jhony Fung built CityPockets as part of LaunchBox Digital‘s Fall 2010 incubator program, and have since raised $770,000 in seed funding led by Great Oaks Venture Capital (which has invested in companies such as StubHub, OKCupid, Warby Parker and Trulia). This past June, Cheryl was named by New York Observer’s BetaBeat as one of the 25 Women Driving New York’s Tech Scene.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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