Cellit: Why context and cadence are the most important pieces of your mobile marketing and commerce strategies – with company President, David Wachs

What’s the power of SMS in business? That’s like asking what’s the power of a one on one relationship with your customer.

David Wachs, President of Cellit, a company that has helped some of the biggest brands in the world understand and embrace mobile as part of their business, talks about their experiences building out successful mobile campaigns with a focus on SMS.

In this episode, David walks us through some tangible best practices that will ensure a successful SMS and mobile marketing deployment. He also dives into the evolution of this industry, compares apps to text messaging and the need to be everywhere your consumers are. Mobile marketing and mobile commerce is not just one thing – it is a succession of touch points with your customer and we get into the details about what this looks like and why you need to consider this as you build out your mobile strategy.


Download the audio version

Click here if you can’t see the video

Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-cellit936.mp3]

About David Wachs

David Wachs
Mr. Wachs is the founder and President of Cellit. Previous to launching Cellit, Wachs worked as a financial analyst for Credit Suisse First Boston covering small-cap tech equities. Prior to CSFB, Wachs spent several years as a management consultant for DiamondCluster International, where he focused on new venture strategy and technology management for Fortune 500 companies. Wachs is a dual cum laude graduate of the University of Pennsylvania’s Jerome Fisher Program in Management and Technology. He holds a B.S. in Economics from the Wharton School and a B.S.E. in Computer Science Engineering from the School of Engineering.

David is a frequent speaker on mobile technology and has presented at the California Association of REALTORs conference, the Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by FOX News and has been quoted in numerous articles, including USA TODAY, Variety, and US Banker Magazine.

This episode is brought to you by:

How do you build native cross-platform mobile applications quickly without having to rewrite code and hire consultants at a huge cost? Titanium from Appcelerator. Called the “easy button” for mobile development it allows you to focus more on what is important – getting product out the door. Join the more than 1.5 million active developers who have created over 13,000 apps at www.appcelerator.com

When my company needed to develop a key mobile product, one that I was counting on as a new source of revenue I knew exactly who to turn to – Macadamian. They delivered on time, with incredible attention to detail and I was able to get product into customers hands faster than I thought possible. I’ve personally known them for 10 years and they do make great products even better.

FreshBooks is an easy to use online invoicing service that saves you time, get’s you paid faster and makes you look professional. I’ve been using the service for 4 years and love it. When you sign up for your free account, be sure to mention that you heard about them from UNTETHER.tv!

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

/* ]]> */