How many times have you helped your friend move or do a favour and hear this: “I’ll buy you a beer” but never collect? Well, thanks to Travis Todd, your mobile phone and the innovative idea behind his company Buddy Beers, collecting will no longer be an issue!
Berlin-based Buddy Beers allows you to send (or receive) a beer from anyone around the world via your smartphone – an idea whose time has long been overdue. In this episode we dive into the business case behind the company, the hurdles they’ve jumped over in order to gain traction, how they were able to partner with Carlsberg (and the importance of landing that first customer) and how they plan on marketing to a global audience.
Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-BuddyBeers806.mp3]
About Travis Todd
Travis Todd is an American entrepreneur, designer, ruby on rails developer and beer enthusiast. He has been involved in the Berlin startup scene since moving there in 2007. Having worked at PokerRing.com and unlike.net as CTO and part-time designer, Travis cofounded his own company, BuddyBeers.com, in early 2010. Buddy Beers has seen major traction in Germany and announced a partnership with Carlsberg Germany in early 2011. Aside from his product management and CTO roles at Buddy Beers, Travis is also a cofounder of Silicon Allee, the first English-language technology news and events agency in Berlin. When Travis isn’t “wired in” to his development box, he enjoys surfing, traveling, soccer and home-brewing beer.
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